About the Global Cancer Campaign
Over the last year, we‘ve been helping LIVESTRONG and Ogilvy PR tell the story of the global cancer campaign launched by Lance Armstrong’s Foundation LIVESTRONG. Our films and television spots are part of a larger strategy to encourage world leaders, NGOs, corporations and individuals to join them in the global fight against cancer. Visit livestrong.org to learn more, and follow Lance Armstrong and LIVESTRONG’S CEO on Twitter to keep up with the commitments.