About the LIVESTRONG Challenge

We’ve created multiple TV and radio PSAs to promote the LIVESTRONG Challenge events around the U.S. Each year since the launch of the LIVESTRONG Challenge, we’ve helped the Lance Armstrong Foundation raise awareness and increase registration by telling a story — from 10 seconds to 5 minutes long. Most recently, the ‘Challenge Cancer’ campaign has been getting some attention: more than 40,000 + views on Youtube, posted to 58 blogs, plus play across social networks (Twitter, Facebook) — all contributed to a very worthy cause. Join the fight. Take the Challenge.