Gear Up

Gear Up!

To promote the fun of getting back into the school groove and all the shopping that goes with it, we created a series of theatrical and online spots for H-E-B's back to school and back to college campaigns. These spots feature two college girls texting about all the H-E-B must-haves for their dorm room, which played in theaters over the summer with a text to win component, a mom and toddler on a mission to knock out all the shopping, food and school supplies, in one fell swoop, how the fabulous wares of H-E-B's All About U line brought two college roommates together, and a fun animated trip through an online game.

Because where else do you go for all your back to school gear besides H-E-B?

Client: H-E-B