Kashi REAL Project: Wholesome Wave
Kashi asked Alpheus to create a video to highlight another one of their Real Project non-profit partners - Wholesome Wave. Wholesome Wave helps underserved consumers make healthier food choices by increasing affordable access to health, locally and regionally grown foods. This video highlights the Double Value Food Program at an Austin, Texas farmers markets, and captures the impact the program has on Central Texas families. The Double Value Food Program means that every dollar spent by someone receiving federal benefits, like WIC and SNAP, is doubled so they can buy more fresh fruits and vegetables at no additional cost.